My Work

Strategic Content That Delivers Results

I help financial, legal, healthcare, and B2B SaaS firms create high-quality, strategic content that informs, engages, and converts. Whether it’s thought leadership, case studies, or articles, my work is designed to build trust and drive business growth.

Here’s a selection of projects that showcase my expertise in turning complex industry topics into compelling content.

Articles & Blog Posts

I have written in-depth articles and blog posts for a variety of clients, including legal tech, LMS providers, and financial services firms. My work provides actionable insights, explains complex concepts in clear, accessible language, and drives engagement.

Additionally, I have helped organizations build and refine their content libraries, ensuring they have a strong foundation of valuable resources to support their audience.

Case Studies & Profiles

Case studies and profiles are powerful ways for businesses to showcase their successes, highlight client outcomes, and build credibility. I craft compelling case studies and profiles that go beyond surface-level storytelling, using real data and client experiences to demonstrate measurable impact. My approach ensures that each piece is engaging, well-structured, and aligned with business goals, helping organizations establish authority and attract new clients.

Guides, White Papers & Thought Leadership 

For organizations looking to educate their audience, establish authority, and generate leads, I create in-depth guides, white papers, and long-form content. These resources break down complex topics into clear, well-researched, and actionable insights, helping businesses build trust and demonstrate expertise. Whether it’s a comprehensive industry report, an instructional guide, or a thought leadership piece, my work engages decision-makers and drives meaningful conversations.

Testimonials

Here’s what some of my clients had to say: 

“I’ve had the pleasure of working with Heidi for several years, primarily in the role of writer/content generation. She is an absolute gem! So easy to work with, a total professional and her work always hit the mark. A strategic thinker and a stellar communicator, she knows the right questions to ask in order to get the best results. Highly recommend.”

Debra Clarke
Account Manager
Blue Meta and CREW Marketing Partners

“Heidi is a highly skilled writer who consistently delivers polished, engaging content tailored to the financial industry. Her expertise in creating and revising guides, checklists, and articles for banks in Canada and New Zealand ensures that complex topics are presented in clear, reader-friendly language. Heidi’s professionalism, responsiveness, and dedication to quality make her an exceptional partner for any financial firm seeking top-tier content.”

Glen Senior
Founder
The Small Business Company

“Heidi wrote numerous small business related blogs for Bizink. I’ve worked with many copywriters – some were talented writers, some were organized and efficient but almost never at the same time. Heidi was both and was a pleasure to work with.

We gave her little more than a title for some blogs and she was able to research the topic, write a great post and deliver to the deadline. Her communication is also excellent.”

Matthew Wilkinson
CEO & Founder, Bizink

“Heidi is professional, thoughtful and easy to work with. She’s really taken the time to get to know our agency and our clients, is great with feedback, and clearly cares deeply about the work she produces. She’s been a huge help in supplementing our internal creative team!”

Drew Sebesteny
Balloonfish

Testimonial from client

“Heidi Turner has been writing for our law firm’s website for more than three years now. No matter what we throw at her, she is able to thoroughly research the topic, understand the issues and put together a comprehensive article that employs our SEO best practices.

Our requests run the gamut from transportation cases to mass tort cases and she easily handles it all. We really appreciate it when she can get something done (an emergency) the same day we request it.

She is an excellent content writer.”

Robin McCall
Baum Hedland Aristei & Goldman

“Heidi is a consummate professional not only as a journalist, but also as a team player. She has a tremendous capacity to take any subject, topic or idea–no matter how out of her “comfort range”–and work with minimal guidance to create a story that engages the reader while ensuring the salient points are conveyed.

Heidi has consistently stepped up to the plate to take on assignments on tight deadlines and her pro-active approach and can-do attitude make working with her a complete pleasure.”

Nancy Matthews
Online Legal Media

“I had the great pleasure of working with Heidi during my tenure as Legal Editor/Content Manager with LawyersAndSettlements.com. I distinctly remember the first time I edited one of Heidi’s articles. What struck me immediately was the fluidity of her writing style. In fact, I likened it to a “stroke of velvet.”

Heidi brought the highest level of integrity to her articles and interviews. All were meticulously researched and fact-checked. Additionally, she was a superb colleague and a wonderful support during periods of heavy workload. Heidi is the consummate professional and an invaluable asset to any organization.”

Martha Arnold
Editor, Lawyers and Settlements

“Following Heidi’s workshop on media releases, our staff was able to produce effective releases that were well-received and got much better results. Our media presence definitely increased as a direct result of Heidi’s training.”

Rachel Blaney
Executive Director
Immigrant Welcome Centre

“I absolutely loved working with Heidi. She is a content whizz and was always very thorough, with a very open and honest communication style. She met our clients deadlines with ease and was always very proactive, making suggestions based on her expert experience. On a personal side, she is a very funny and witty human and always kept things positive. Thanks for being such a joy to work with Heidi!”

Sophie Olsen
Head of Customer Success
Bizink

“Personally, I find the act of writing about myself to be the most difficult and time consuming of all writing tasks – especially, when trying to craft versions of a “bio” that can be used in different circumstances. I recently hired Heidi to write three different bios for me: (1) for social media/website; (2) an academic version to use when speaking on panels in my capacity as a lawyer; and (3) a “fun” bio which described my law-adjacent activities of podcasting and blogging about tax law. I received an excellent product – but more than that, I learned so much about myself from the process that Heidi followed to write the bios. Her unique approach took very little of my time, but resulted in a product that was much more than just some words on a page!”

Amanda Doucette, TEP
Partner
SHTB LLP

Email from client in legal tech marketing industry

Email from client in healthcare industry

“Heidi Turner is the kind of writer who truly sets a higher standard. In the projects I’ve worked with Heidi on, she has established herself as a team leader, upheld a level of quality any client would be thrilled with, and never missed a deadline.”

Chloe Pettus
Editor
Wed In Vancouver

Get content that reflects your expertise

My content and strategies have helped organizations such as:
Contently
Clio
CIBC
LegalZoom
Xero
ASB Bank
NatWest
GE Appliances
Epilogue Wills
Estateably
Croud
Balloon Fish
Absorb LMS
iQuanti
Bizink
The Small Business Company



Memetic Consulting
Lawyers and Settlements
Online Legal Media Group
Legal Tech Marketing Group
Baum Hedlund Aristei & Goldman
Blue Meta
CulturalIQ
Fasken
Immigration Mobility
Parley Pro
The Legal Aid Society of Alberta

AmEx
MoneyMart
Discover Home Loans
Cutter Law
Abbotsford Police Department