“Heidi is a highly skilled writer who consistently delivers polished, engaging content tailored to the financial industry. Her expertise in creating and revising guides, checklists, and articles for banks in Canada and New Zealand ensures that complex topics are presented in clear, reader-friendly language. Heidi’s professionalism, responsiveness, and dedication to quality make her an exceptional partner for any financial firm seeking top-tier content.”

Glen Senior, The Small Business Company


Smart content systems for serious growth

The Clarity Session

A roadmap to clarify your message and guide your next steps.

  • 1:1 60-minute strategy call
  • Core messaging guidance
  • Simplified marketing roadmap
  • A written summary to share with your team
  • Up to one month of email support
  • Clarity on your content next steps
  • Perfect for clients who know they need to do something—but aren’t sure what will actually move the needle.

Starting at $1,500 USD 

The Authority Funnel

Build trust and guide leads from curiosity to conversion. 

  • A meeting to get clarity on the best value lead magnet
  • A high-value lead magnet
  • Compelling landing page
  • Strategic email sequence
  • Nurture emails that keep you top of mind
  • Perfect for companies that want to grow their list, warm up leads, and convert with confidence.

Starting at $5,000 USD

The Content Engine

Consistent, strategic content that drives results—handled for you.

  • Monthly content planning
  • 2+ expert articles per month to build your authority
  • 2+ newsletters per month to engage your list
  • 20+ social posts per month tailored to your audience
  • All content creation done for you
  • Perfect for B2B brands ready to stay visible, build trust, and drive inbound leads without burning out.

Starting at $2,500 USD per month

Looking for something else? That’s fine, too! Book a call so we can discuss your needs.

Hi, I’m Heidi

I’m Heidi Turner, a content marketing expert. I specialize in enabling in financial, legal, healthcare, and B2B SaaS firms communicate with clarity, authority, and impact. With nearly two decades of experience, I’ve worked with major banks, law firms, and SaaS companies to turn technical, complex information into content that engages and converts. As head of content for an international financial marketing agency, I helped accounting firms and SaaS companies increase their reach and find new markets. 

I’ve helped banks connect with business clients, SaaS firms grow their email lists, and 

✔ Industry Expertise – I understand the nuances of regulated industries.
✔ Results-Driven Approach – My work doesn’t just sound good—it helps you meet your business objectives.
✔ Strategic Execution – Every piece of content is backed by a plan that drives engagement and conversions.

Content should do more than just fill a page—it should 
build trust, establish authority, and drive action. 

Your audience is searching. Make sure they find you.