My Work
Strategic Content That Delivers Results
I help financial, legal, healthcare, and B2B SaaS firms create high-quality, strategic content that informs, engages, and converts. Whether it’s thought leadership, case studies, or articles, my work is designed to build trust and drive business growth.
“Heidi is a highly skilled writer who consistently delivers polished, engaging content tailored to the financial industry. Her expertise in creating and revising guides, checklists, and articles for banks in Canada and New Zealand ensures that complex topics are presented in clear, reader-friendly language. Heidi’s professionalism, responsiveness, and dedication to quality make her an exceptional partner for any financial firm seeking top-tier content.”
Glen Senior, The Small Business Company
Finance
In finance, clarity builds confidence. I work with banks, credit card companies, accounting and bookkeeping firms, and SaaS teams to translate complex products, regulations, and market realities into content people can act on. The goal is straightforward: make the message accurate, readable, and aligned with your compliance and brand standards—without losing momentum or tone.
My work has been published by CIBC, AmEx, Money Mart, Discover Home Loans, ASB Bank, Xero, and a variety of accounting and bookkeeping firms.
*Some work for large organizations was done through an agency. Samples of that writing can be forwarded on request.
Law
Legal content has to do two things at once: stand up to scrutiny and still make sense to real humans. I help legal teams and legal-adjacent businesses (including SaaS) communicate clearly—whether the topic is contracts, employment, compliance, risk, or practical “what this means for you” guidance. Expect careful handling, tight structure, and a voice that feels credible rather than corporate.
My work has been used by Clio, Estateably, Epilogue Wills, Lawyers and Settlements, Legal Aid Alberta, Access Justics, the Legal Marketing Association, and a variety of law firms.
*Some work for large organizations was done through an agency. Samples of that writing can be forwarded on request.
Medical, education & beyond
Some fields come with higher stakes, more nuance, and more acronyms than anyone needs. I work with medical, health, and education organizations (plus the teams that support them) to turn complex information into content that’s clear, careful, and useful.
This is also where my broader range of work lives: technical topics, heavy industry, beauty, and even the occasional arcade project. Different industries, same approach: ask the right questions, get the facts straight, and shape the story so it’s easy to understand and aligned with your brand.
*Some work for large organizations was done through an agency. Samples of that writing can be forwarded on request.
Testimonials
Here’s what some of my clients had to say:
Get content that reflects your expertise
My content and strategies have helped organizations such as:
Contently
Clio
CIBC
LegalZoom
Xero
ASB Bank
American Express
NatWest
GE Appliances
Epilogue Wills
Estateably
Croud
Balloon Fish
Absorb LMS
iQuanti
Bizink
The Small Business Company
Memetic Consulting
Lawyers and Settlements
Online Legal Media Group
Legal Tech Marketing Group
Baum Hedlund Aristei & Goldman
Blue Meta
CulturalIQ
Fasken
Immigration Mobility
Parley Pro
The Legal Aid Society of Alberta
MoneyMart
Discover Home Loans
Cutter Law
Abbotsford Police Department
The North Face
Dickies