My Work
Strategic Content That Delivers Results
I help financial, legal, healthcare, and B2B SaaS firms create high-quality, strategic content that informs, engages, and converts. Whether it’s thought leadership, case studies, or articles, my work is designed to build trust and drive business growth.
“Heidi is a highly skilled writer who consistently delivers polished, engaging content tailored to the financial industry. Her expertise in creating and revising guides, checklists, and articles for banks in Canada and New Zealand ensures that complex topics are presented in clear, reader-friendly language. Heidi’s professionalism, responsiveness, and dedication to quality make her an exceptional partner for any financial firm seeking top-tier content.”
Glen Senior, The Small Business Company
Articles & Blog Posts
In-depth articles and blog posts for a variety of clients, including Clio, Absorb LMS, CIBC, AmEx, Money Mart, Epilogue Wills, ASB Bank, NatWest.
Topics include: personal banking, travel, credit card rewards, travel rewards, home equity lines of credit, wills, estates, trusts, small business planning, financial planning, pension plans, retirement planning, online learning.
*Some work for large organizations was done through an agency. Samples of that writing can be forwarded on request.
Case Studies & Profiles
Case studies and profiles are powerful ways for businesses to showcase their successes, highlight client outcomes, and build credibility.
I craft compelling case studies and profiles that go beyond surface-level storytelling, using real data and client experiences to demonstrate measurable impact. My approach ensures that each piece is engaging, well-structured, and aligned with business goals, helping organizations establish authority and attract new clients.
Guides, White Papers & Thought Leadership
For organizations looking to educate their audience, establish authority, and generate leads, I create in-depth guides, white papers, and long-form content.
These resources break down complex topics into clear, well-researched, and actionable insights, helping businesses build trust and demonstrate expertise. Whether it’s a comprehensive industry report, an instructional guide, or a thought leadership piece, my work engages decision-makers and drives meaningful conversations.
Testimonials
Here’s what some of my clients had to say:
Get content that reflects your expertise
My content and strategies have helped organizations such as:
Contently
Clio
CIBC
LegalZoom
Xero
ASB Bank
American Express
NatWest
GE Appliances
Epilogue Wills
Estateably
Croud
Balloon Fish
Absorb LMS
iQuanti
Bizink
The Small Business Company
Memetic Consulting
Lawyers and Settlements
Online Legal Media Group
Legal Tech Marketing Group
Baum Hedlund Aristei & Goldman
Blue Meta
CulturalIQ
Fasken
Immigration Mobility
Parley Pro
The Legal Aid Society of Alberta
MoneyMart
Discover Home Loans
Cutter Law
Abbotsford Police Department
The North Face
Dickies