If you’re looking for content that informs, engages, and leaves a lasting impression, I’d love to chat about how we can work together.

Strategic, audience-focused content that builds trust and drives action.

I’m Heidi Turner, a content marketing expert helping financial, legal, healthcare, and B2B SaaS firms communicate with clarity, authority, and impact. With nearly two decades of experience, I’ve worked with major banks, law firms, and SaaS companies to turn technical, complex information into content that engages and converts.

I know that in regulated industries, content isn’t just marketing—it’s a trust-building tool. Whether it’s thought leadership, case studies, or website messaging, I help businesses craft compelling narratives that position them as industry leaders while staying compliant and credible.

Many professional services firms struggle with content because:

• They have complex, highly technical information that’s difficult to make engaging.
• They need to balance clarity and compliance, ensuring messaging meets industry regulations.
• They lack the time or internal expertise to create content that truly connects with their audience.
• They want to establish authority and trust, but don’t know how to position their expertise effectively.

I solve these challenges by turning complex insights into compelling content that connects with your audience. 

My approach to content marketing

Great content goes beyond what you want to say and addresses what your audience needs to hear. That’s why I take a collaborative, strategy-first approach to content creation. I work closely with you to ensure your messaging is clear, engaging, and aligned with your business goals.

I work with you on:

• Strategic planning: I develop content strategies aligned with your business goals.
• Clarity and authority: I simplify complex topics without losing credibility.
• SEO: I ensure you content can be found by your audience.
• Thought leadership development: I help executives and subject matter experts position themselves as industry leaders. 

I specialize in high-trust, highly regulated professional services industries:

• Financial services: Banks, credit unions, accounting firms, pension plans
• Legal firms and legal tech: Law firms, legal SaaS, legal marketing firms
• Healthcare & health tech: Medical organizations, health SaaS
• B2B SaaS: Software companies targetting professional services