Content strategy & consulting for financial, medical, legal and B2B SaaS firms
“I’ve had the pleasure of working with Heidi for several years, primarily in the role of writer/content generation. She is an absolute gem! So easy to work with, a total professional and her work always hit the mark. A strategic thinker and a stellar communicator, she knows the right questions to ask in order to get the best results. Highly recommend.”
Debra Clarke, Account Manager, Blue Meta and CREW Marketing Partners
Content is about positioning your expertise where it matters most
I work with finance, healthcare, and B2B SaaS leaders in regulated industries to create ghostwritten thought leadership and strategic content that builds trust, attracts the right audience, and supports measurable business growth.
Whether you need a clear content roadmap, high-value authority assets, or an ongoing partner to handle your thought leadership, I deliver premium, done-for-you solutions designed to elevate your reputation and make every piece of content work harder for your business.
What I Offer
I work with finance, healthcare, and B2B SaaS leaders in regulated industries to create ghostwritten thought leadership and strategic content that builds trust, grows your audience, and drives measurable business results.
Whether you need a clear plan, a high-value authority asset, or a done-for-you content engine, my services are designed to meet you where you are — and take you where you want to go.
The Clarity Session ($999 USD)
A focused, 60-minute strategy call to define your message, refine your authority positioning, and create a simplified marketing roadmap that works for your goals and capacity.
You’ll get:
- Core messaging guidance tailored to your audience
- A written summary to share with your team
- Clear next steps for high-impact content and thought leadership
- One month of email support as you implement
Book Your Clarity Session–Get your message and strategy on track
The Authority Funnel (starting at $3,500 USD)
A premium content package to position you as the trusted voice in your industry. Includes a high-value, ghostwritten lead magnet in your voice, strategic messaging, and supporting content to keep you top of mind and convert interest into action.
You’ll get:
- Strategy session to shape your lead magnet
- Professionally written asset (white paper, guide, or resource)
- Messaging framework for consistent authority-building
- Supporting content such as email sequences or social posts to promote your asset
Book Your Authority Funnel Chat–Build trust and convert high-quality leads
The Content Engine (starting at $3,500 USD)
Your ongoing thought leadership and content creation partner. From monthly planning to ghostwritten articles, newsletters, and other strategic content, I keep you visible, credible, and consistent — without adding to your workload.
Email Me to Get Started on Your Content Engine–Maintain your authority year-round
Industries I work with
I specialize in working with regulated and high-stakes industries, where trust, accuracy, and clarity are essential:
- Financial Services – Banks, credit unions, business, and personal finance.
- Healthcare & HealthTech – Medical organizations, health SaaS, and wellness brands.
- B2B SaaS – Software companies serving finance, healthcare, and other regulated sectors
I understand the requirements, industry terminology, and audience expectations in these fields, and I translate complex expertise into content that engages the audience.
Why work with me
- Industry expertise: Almost 20 years of experience helping clients in highly regulated, complex industries.
- Proven results: Clients have seen stronger engagement, improved lead generation, and measurable audience growth
- High-impact content: Everything I create is built to build trust, attract the right people, and inspire action.
- Hands-on support: Whether it’s strategy, execution, or training, I ensure your content drives real business impact.
Your audience needs your expertise
I help leaders in finance, healthcare, and B2B SaaS share their ideas through strategic, ghostwritten content that builds trust, authority, and lasting business growth.